25+ Starbucks Statistics: Customers Loyalty & More (2026)

Starbucks is one of the most recognized coffee brands in the world and has played a major role in shaping modern coffee culture. From its large network of stores to its popular mobile app and rewards program, the company continues to influence how people buy and drink coffee.

For businesses and workplace managers, understanding Starbucks statistics can also provide insight into customer habits, brand loyalty, and coffee demand.

In this guide, we’ll cover key Starbucks statistics, including revenue, store growth, rewards membership, and customer behavior.

Starbucks Statistics: The Key Numbers

• Starbucks loyalty members spend 3X more than non-members and visit more often.
• 41% of Starbucks’s U.S. sales are contributed by its loyalty members.
• Starbucks Rewards has nearly 34.3 million active members as of 2024.
• In 2024, active membership in the United States increased by 13% year on year.

• Starbucks’ loyalty program has averaged a 13.29% year-over-year growth.
• Starbucks rewards members are 5.6 times more likely to visit a Starbucks every day.
• Starbucks received a 78 on the American Customer Satisfaction Index (ACSI) in 2022.
• 21% of Starbucks customers returned within three days, with 10% returning within one day.
• 71% of Starbucks app users went to a store at least once a week.
• Starbucks has a higher customer retention rate of 44% than the industry average of 25%.

Sources: (Usa Today, Skift, Pymnts, Smile, Alchemer, Statista, Page Fly, Harvard, Mjv Innovation, CoffeeDasher.)

Starbucks Rewards Memberships Numbers

Year	Active U.S. Membership (millions)	Year-over-Year Growth
2018	16.3	—
2019	17.6	+8%
2020	19.3	+10%
2021	22.9	+19%
2022	27.4	+20%
2023	30.4	+11%
2024	34.3	+13%

Source: Marketing Dive, PYMNTS, Starbucks Investor Relations, BrainStation, Restaurant Dive, PYMNTS, CX Dive

Key Starbucks Statistics

Here is an overview of Starbucks’ financial performance, store presence, customer loyalty, and brand value as of 2024.

Statistic	Figure	Year
Global Revenue	$36.18 billion USD	2024
Number of Stores Worldwide	40,199	2024
U.S. Store Count	16,935	2024
Starbucks Rewards Membership (U.S.)	33.8 million members	2024
Global Brand Value	$15.3 billion USD	2024

Source: Statista, Starbucks Investor Relations

Sources:

1. The Latest Money, Business & Finance News | USA TODAY
2. Starbucks Remains Full Steam Ahead on Loyalty and Delivery | Skift
3. Starbucks’ US Loyalty Membership Increases 15% Despite Watered-Down Rewards | PYMNTS
4. Rewards Case Study: Starbucks Rewards in 2024 | Smile
5. How Mobile Customer Loyalty Programs Increase Customer Retention and Drive Revenue (with Examples) | Alchemer
6. ACSI: Starbucks US 2024 | Statista
7. All You Need To Know About Repeat Customers | PageFly
8. Starbucks – The best customers in the world? – Digital Innovation and Transformation | Harvard
9. Customer Loyalty Vs. Customer Retention: Differences and Similarities | Nudge