Dunkin Donuts Customer Loyalty Statistics: A Must-Know 2025

ByYaqub, Mohammad Updated on:

Dunkin’ Donuts has built a reputation for keeping its customers engaged and loyal through its rewards program. But just how effective is their approach in fostering repeat visits and higher spending? 

With that in mind, we’ll cover Dunkin Donuts statistics that reveal how loyalty efforts impact customer behavior and drive meaningful engagement.

Dunkin Donuts Customer Loyalty Statistics: Key Numbers

  • There are currently over 24 million members in the DD Perks loyalty program.
  • DD loyalty members visit 2.5 times more often than non-members.
  • DD Perks members have an average transaction value 20% higher than non-members.
  • About 60% of Dunkin’ Donuts’ $1.37 billion annual revenue comes from loyalty program members.
  • 50% increased DD member spending YoY.
  • Dunkin’ Donuts’ DD Perks program has an 80% customer retention rate.
  • 50% of DD Perks members visit more often when they receive personalized offers.

Source: Epsilon, Reward the World, Zinrelo, Linkedin

Dunkin Donut Statistics

StatisticValue
Global PresenceOver 13,000 stores in 40 countries (as of 2021)
Annual Revenue (2019)$1.37 billion
Coffee Sales Contribution (2016)60% of revenue from coffee and related beverages
Annual Coffee Sales (2017)2 billion cups worldwide
Annual Donut Sales2.9 billion donuts (including Munchkins)
Employee Gender Distribution63.9% female, 36.1% male
Average Drive-Thru Service Time263.4 seconds
Brand Awareness in the U.S.92% among restaurant chain customers
Customer Usage in the U.S.32% have used Dunkin’ in the past 12 months
Customer Loyalty Likelihood in the U.S.25% are likely to use Dunkin’ again

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