35 Coffee Shop Statistics & Trends: A Must Know in 2025
Coffee shops attract millions of people with their warm atmosphere and fresh brews while serving as gathering spots for social and business meetings. But just how do these businesses sustain themselves and keep growing in a competitive market filled with shifting consumer habits and rising costs?
With that in mind, I’ll cover coffee shop industry statistics that reveal trends in customer spending and industry growth.
Coffee Shop Statistics: The Key Numbers
- According to recent data, there are more than 42.7K coffee shops in the United States in 2024.
- The US branded coffee shop market is expected to surpass 51,100 outlets by September 2029.
- The average profit margin for a coffee shop is around 11%, with a typical range of 6% to 18%.
- The coffee shop market was valued at $54 billion in 2024 and is expected to grow to $72 billion by 2028.
- Starbucks has a 40% market share in coffee shops in the United States, followed by Dunkin’ (26%), Dutch Bros. (3%), and other chains (31%).
- 51% of people purchase coffee from a coffee shop at least once a week.
- 54% of consumers spend $20 or less monthly on coffee from cafes or coffee shops.
Source
- Project Café USA 2024 | World Coffee Portal
- Value becomes competition hot spot in $54bn US branded coffee shop market | World Coffee Portal
- Crimson Cup
- Coffee Statistics: Consumption, Preferences, & Spending | Drive Research
- Statista, World Coffee Portal
Coffee Shop Market Size
According to the World Coffee Portal, the market value of branded coffee shops in the United States has grown significantly in recent years, rising from $36 billion in 2020 to an estimated $72 billion by 2028.
| Year | Market Value (USD Billion) |
|---|---|
| 2020 | 36.0 |
| 2022 | 45.8 |
| 2023 | 49.5 |
| 2024 | 54.0 |
| 2025 | 57.0 (forecasted) |
| 2028 | 72.0 (forecasted) |
Source: World Coffee Portal
Note: Forecasted figures for 2025 and 2028 are based on projections and may be subject to change.
Market Share of Major Coffee Chains
In the U.S. coffee shop industry, Starbucks leads with 16,466 stores, followed by Dunkin’ with 9,580 locations, and Dutch Bros operating 831 outlets. Here is the breakdown of market share of major coffee chains.
| Coffee Chain | Market Share (%) |
|---|---|
| Starbucks | 40 |
| Dunkin’ | 26 |
| Dutch Bros | 3 |
| Others | 31 |
Sources: Statista, World Coffee Portal (Please note that market share percentages are approximate and based on the number of outlets operated by each chain as of 2023.)
Frequency of Coffee Shop Visits
According to a survey conducted by Drive Research, the frequency of coffee shop visits among Americans is as follows:
| Frequency | Percentage of Consumers (%) |
|---|---|
| Daily | 8 |
| A few times a week | 27 |
| Once a week | 16 |
| Once every few weeks | 17 |
| Once a month | 8 |
| Less often | 17 |
| Never | 7 |
Source: Drive Research
Consumers’ Monthly Spending on Coffee Shop
According to a survey conducted by Drive Research, the majority of consumers (54%) spend $20 or less monthly on coffee from cafes or coffee shops. To provide better insight on consumer spending on coffee shops, I have provided a table that illustrates the monthly spending on coffee at cafes or coffee shops:
| Spending Range (Monthly) | Percentage of Consumers (%) |
|---|---|
| $20 or less | 54 |
| $21 to $30 | 16 |
| $31 to $40 | 12 |
| More than $40 | 14 |
Source: Drive Research